+20% Extra

absurd products

Year2007
Materialbrick, PET
Dimensions405 x 182 x 68 mm
Awardfinal selection in Climate Competition
Droog Design
+20% EXTRA from the edition “Absurd Products”. A response to the marketing trick of using the strategy of extra bonuses on customers. Being under production standard the brick is affected by this strategy having its 100% function devaluated by 20 %. Moreover, wrapped in a plastic package regardless of its real necessity.
More about the competition here.

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