Client Cocoon Group/StarBev
Cooperation Cocoon Group Praha
Year 2016

The design of Staropramen glasses was made for export markets where this brand is presented by its original visual style of calligraphic logo and a label. The label was a basis for the complex design of the new series of glasses characterized by their barrel shape. The silhouette of the label is projected on the glass in the form of a groove flowing around the glass. The noticeable skyline of Hradčany – another brand element – forms a “coronet” in the lower part evoking special effect of urban towers.

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