The design of Staropramen glasses was made for export markets where this brand is presented by its original visual style of calligraphic logo and a label. The label was a basis for the complex design of the new series of glasses characterized by their barrel shape. The silhouette of the label is projected on the glass in the form of a groove flowing around the glass. The noticeable skyline of Hradčany – another brand element – forms a “coronet” in the lower part evoking special effect of urban towers.