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client: Yedoo / 2D: Studio Najbrt / photo: Dušan Tománek / realization: 2010-2025
Working with the YEDOO brand is one of the most comprehensive collaborations in my portfolio.
From an import company, we’ve built this brand into a confident manufacturer of its own scooters, which have played a key role in defining this sport in many ways.
Over more than a decade, we’ve developed a complete product line, ranging from children’s scooters to the WOLFER racing monowheel, winner of the Red Dot Design Award!
Our direct collaboration with YEDOO began with the highest ambition right from the start—to design a completely new collection, and moreover, made of aluminum alloy! This was almost untouched territory for this product segment. After several attempts to design the new collection in-house, the YEDOO team realised that it simply cannot be achieved without a product designer. And so they decided to get back to the collaboration we had started together back when I was working at the agency.
With the ALLOY collection, we have redefined the market in the field of serial production in this product segment. With a completely new frame approach, we have moved beyond the conventional design principle of “simply” welding tubes by slitting the aluminum profile to reinforce critical areas that are subject to significant stress in scooters. This has resulted in a distinctive design language combined with a highly functional solution.
structural analysis
A scooter you can ride in the Giro d'Italia, tackle 1,000-kilometer treks, or show off in the city center.
The shift from rebranding purchased frames to in-house development sparked a discussion about strengthening the brand’s overall image.
To collaborate on a new visual identity that would blend into the scooters’ design and align with our stated ambitions, we teamed up with the Najbrt studio. The graphic designers succeeded in capturing the essence of each model with simple lines and connecting it to the emerging brand identity. And photographer Dušan Tománek aptly captured the feel of each model.
Children are uncompromising and honest little beings. And as you know, they won’t put up with just anything! Design a scooter for kids at a reasonable price? One that’s safe, fun, and can withstand all those tumbles? Because kids—they certainly won’t be gentle with it!
A distinctive feature of the KIDS collection is the sharply angled double-tube frame, the upper part of which is dominated by the letter corresponding to each model.
M – Mau, T – Tidit, W – Wzoom, or Flyck – Y. This reinforcing element also allows the collection to be expanded with additional limited editions, such as H – Hurvínek or :-) – Emoji.
We have once again elevated the original catalog frames to the level of a standalone product line, and the collection’s design also includes a footrest, grips, and an integrated kickstand. The frames are lightweight yet sturdy enough to withstand all the antics kids come up with. As with previous collections, graphic designers from the Najbrt studio have added playful lettering to each model.
The resonant name of the STEEL collection, resembling the invisible STEALTH fighter jet, and the uncompromising strength of a truss structure were the sources of inspiration here.
This industrial design language is complemented by the code names of the individual scooter models, rendered in a stencil font, through which the graphic designers sensitively echoed the collection’s concept.
Once again, we have succeeded in combining reliable, functional solutions with a unique design signature.
RUNRUN is an evolution of the STEEL collection. The simplified frame once again utilizes the characteristic design language of angled tubes, while drawing inspiration from the cut-out profile of the ALLOY collection.
A steel frame refined down to the finest detail
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